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Since 2019 Pilot Company has been running a massive in store fund raising campaign to fund a unique non profit organization for veterans called the Call of Duty Endowment. Founded in 2009 by the CEO of Activision Blizzard Bobby Kotick and named after the game company’s “Call of Duty” series of video games, the non profit has been able to raise an astounding $1.75 Million dollars in donations. Exceeding the organization’s initial $500,000 dollar goal by a factor of three times will mean that the endowment will be able to assist more than three thousand individual former service members to achieve their employment goals.

 Pilot Company used its massive network of over 700 travel centers to collect change from its patrons for the effort and matched $100,000 worth of donations directly. The company also offers discounts to veterans all year round in addition to offering a free $10 meal to service members on Veterans Day through their rewards app. The Call of Duty Endowment in its partnership with Pilot Company is committed to assisting one hundred thousand former veterans and former military service members. Pilot Company also featured the benefit on its racecar, “The Pilot Flying J No.1 Chevrolet”. Decked out in a camouflage themed collage of photos of beneficiaries of the non profit organization.

The Call of Duty Endowment has also been expanded to benefit former veterans and service members from the United Kingdom’s armed forces as well with a focus remaining on helping vets establish themselves after returning from deployment and job finding resources.

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