Design From Iceland

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Luke Lazarus is an Australian Entrepreneur and Consultant based in Sydney, Australia.

He has spent over 25 years building and directing businesses of all sizes, from start-ups to organizations with more than 1500 employees.

These days he’s most passionate about helping clients use a company to solve problems for people, the environment, and society through social enterprise.

Further reading: Luke Lazarus – Chief Executive Officer @ Luke Lazarus Consulting – Crunchbase Person Profile

Luke is a published author and blogger who regularly reviews management, strategy, policy, and sustainability issues.

  1. Luke Lazarus Takes a Unique Approach When Working with Startup Clients

Luke’s clients are often passionate about creating products or services that make a real difference.

He quickly assesses his client’s business strategies, determines their strengths and weaknesses, and then recommends specific growth strategies to help them achieve their goals.

Luke is an experienced Consultant and Organizer of Professional Development workshops for startups across many industries.

He writes a blog that is widely respected across the internet.

Moreover, he has been interviewed by many media outlets, that run stories about his business journey and how he creates businesses that solve social and environmental problems.

Because of his experience, Luke Lazarus helps start-ups avoid significant mistakes.

He allows them to address their unique issues and provides coaching on critical areas such as their financing strategy, marketing strategies, and their product design.

  1. Luke Lazarus Comments on the Top Marketing Trends of 2020

According to Lazarus, marketing will be planning and managing conversations, with technology as the catalyst.

It’s about finding ways to engage with customers in real-time in ways that are most meaningful for them, and you’ll want to be aware of the possibilities and opportunities that this presents.

The best way to do this is by harnessing the power of our employees.

Many entrepreneurs are already using social media to connect with customers and help them solve problems, but they can do far more with technology and their staff.

Marketing is no longer just about creating ads and articles.

In short, marketing is about connecting with people in a meaningful way.

A great example is how brands use Pinterest boards to introduce themselves to new audiences.

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