Ross Levinsohn is considered to be one of the most important figures in the marketing and advertising space. For the last three decades, he has helped dozens of companies scale their operations and reach their true potential. Let’s take a look at some of the more consequential events of his career.
Levinsohn Joined Fox Interactive Media in 2000
At the start of the 21st century, Ross Levinsohn was tasked with helping Fox Interactive Media increase its market share and become a household name in the United States. During his tenure with the firm, he helped the company become one of the most recognizable digital content providers in the world. Today, the company is known as Fox Sports One, and it has been the broadcast home of major baseball, basketball and other sporting events.
Ross Levinsohn Was the Interim CEO of Yahoo
In 2012, Levinsohn was named the interim CEO of Yahoo, and he was the favorite to eventually land the role on a full-time basis. However, he did not get the position, and roughly a year later, he would become the top executive for Guggenheim Digital Media. In 2016, he would be part of a group that offered $6 billion for the company’s core assets. Ultimately, Yahoo decided to sell those assets to Verizon for $4.6 billion.
Levinsohn Would Improve Sports Illustrated’s Fortunes
Ross Levinsohn has been the top executive at Sports Illustrated since October 2019, and since he was installed as the publication’s CEO, it has regained much of the market share that it had lost in the first two decades of the 21st century.
As a result of his quality work leading Sports Illustrated, the magazine’s publisher decided to make him its CEO as well. He has led Maven since their founder stepped down in August 2020. Maven also provides marketing, distribution and publishing tools for other major brands such as Maxim and History.com.